Anti-hype
Don’t talk so much. Rather, ship and sample. Release code, tell the right users. See what happens. Make changes. Extend the circle a bit by showing some other folks. Repeat.
The more you hype coming features, the more you talk about what isn’t yet, the more you build unrealistic expectations. Your genius can’t possibly match our collective dreaming. Disappointment is inevitable. Yet, if you craft the right melody and make it simple for people to hum your tune, it will spread. Give it time. Listen.