TECHNICAL INFORMATION
Resin: Methylmethacrylate/butylacrylate copolymer dispersion polymer
Vehicle: Water
Pigment Identification: PW6 (White Gesso); PBk7 & PBk11 (Black Gesso)
Lightfastness: Lightfastness rated I (per ASTM D 5098)
Permanency: Excellent
Opacity: 1 (1=most opaque and 8=most transparent)
Viscosity: 3,000 - 4,000 cPs (as measured on a Brookfield RV viscometer)
pH: 8.4-9.0 (slightly alkaline)
Gloss: White: 5.0-10.0; Black: 1.5-5.0 (using a 75° Glossmeter)
Flexibility: ASTM D522, Test Method B-Cylindrical Mandrel Test at 70°F, 6 mil thick film passes at 1/4" diameter mandrel. Adequate flexibility to withstand loose rolling and re-stretching at room temperature. Paint films become more brittle below 50°F, and should not be bent, stretched or flexed under such conditions. Withstands expansion and contraction caused by changes in temperature and humidity.
Drying/Curing Time: A 10 mil wet film will dry to touch within 2 hours when temperature is above 65°F and humidity is below 70%. Thicker films cure much more slowly. Lower temperatures and/or higher humidity slow the drying process considerably.
5. Do you prime? The vast majority of painters responding to the survey report priming with acrylic. About 7% use lead based primer for some applications and 2-3% use housepaint. The prevalence of using acrylic gesso, particularly in combination with oil paint, underscores the desire within ASTM to be able to provide more definitive answers to questions regarding the best attributes for an acrylic gesso and how the materials will stand the test of time compared to traditional oil grounds.
...
9. Have you noticed delamination? This question was asked in order to help determine the extent and type of failure related to primers and sizes. While there were numerous responses indicating that some form of delamination was observed, most either between the support and primer or the primer and paint, insufficient information was received regarding the types of materials used to allow us to identify key problem areas.
Q: How about using Latex house paint as a ground instead of gesso?
A: This is acceptable for any painting that you don't want to last. Artist's materials are made with artists purposes in mind and for permanence. Industrial or commercial materials are made for other purposes and will have unpredictable results. Most house paint is specifically engineered to deteriorate within a few years so that is can be replaced.
Latex house paint, as mentioned above (any light color really), can be used but is not recommended simply because, relative to a good quality gesso, it will break down with age. Of course by "age" here, we're talking over fifty years.