it basically comes down to kodak and fuji. here's my attempt at listing the varieties.
FUJI
fujicolor 100
fujicolor 200
pro 160c
pro 160s
pro 400h
pro 800z
superia 100
superia reala 100
superia 200
superia 400
superia 800
superia press 800
superia 1600
superia press 1600
KODAK
ektar 100
hd 400
gold 100
gold 200
gold 400
portra 160 nc
portra 160 vc
portra 400 nc
portra 400 vc
portra 800
--
ref:
here is a similar thread for black and white.
i got my roll of ektar back from costco. the exposures are so good that i can easily imagine ditching digital photography.
i'm shooting portra 400 vc next.
i'm going to compare kodak
160vc, kodak
160nc, fuji
160c, and fuji
160s for portraiture use. who knows--maybe i'll prefer the vivid colors (vc / c) over the natural colors (nc / s).
i'm currently shooting kodak portra 160 vc.
i just ordered these films:
(1) kodak portra 160 nc
(1) fujifilm pro 160c
(1) fujifilm pro 160s
(2) fujifilm pro 400h
prices from f/11 in bozeman, mt, with b&h prices in parentheses.
FUJI
160c $10 ($5.8)
160s $9.4 ($5.2)
400h $10 ($5.5)
press 800 $6 ($3)
KODAK
ektar $6 ($4.4)
160nc $9 ($4.7)
160vc $9 ($5.8)
400nc $10 ($5.8)
400vc $10 ($6)