"Sunlight is very bright, and looking directly at the Sun with the naked eye for brief periods can be painful, but is generally not hazardous. Looking directly at the Sun causes phosphene visual artifacts and temporary partial blindness. It also delivers about 4 milliwatts of sunlight to the retina, slightly heating it and potentially (though not normally) damaging it. UV exposure gradually yellows the lens of the eye over a period of years and can cause cataracts, but those depend on general exposure to solar UV, not on whether one looks directly at the Sun." -Wikipedia
believable?
Chiken
Don't Let Your Walls Down
could be. I would be need to see a study to fully believe it.